Cultivate a workplace where people thrive while delivering outcomes in service to our learners. 

2.1 Exceed employee engagement among global non-profit/education institutions by 5%.

2.2 Achieve a voluntary employee turnover rate of 8% or lower. 

2.1 Foster a high-performing, outcomes-driven culture by empowering employees to do their best work in an inclusive and exciting workplace.

2.2 Position NorQuest as a leading workplace in digital and artificial intelligence integration by reimagining how we work, empowering our people through continuous upskilling, and cultivating adaptability to thrive in a rapidly changing world.

Purpose fuels everything we do at NorQuest. Our extraordinary people turn that purpose into lasting impact for students, communities, Alberta’s workforce, and the regional economy.

We are passionate about creating an employee experience that’s grounded in genuine connection. One that delivers lasting value through growth opportunities, inclusion, and meaningful impact to society. There is real power in knowing that the work we do every day contributes to something bigger than ourselves. 

Ours is a supportive, impact-driven culture that changes lives through accessible, workforce-relevant education. And it all starts with high-performing, adaptable teams enabled by the technology and systems that help us ensure student success.  

Next-generation technology is increasingly central to the efficiency of our work. Accordingly, NorQuest is reimagining how we work, including support for employees to confidently innovate, adapt, and lead in a rapidly evolving environment. In doing so, we help position the college as a postsecondary leader in the responsible, practical integration of AI tools that strengthen learning and operations alike. 

Through it all, we remain grounded in relationships and purpose. 

Our commitment to inclusion and belonging shapes how we recruit, develop, and support our people. Psychological safety, integrity, and respect are foundational. We know that people do their best work when they feel trusted, valued, and empowered to grow. This is something NorQuesters feel from day one.  

Investments in professional development and continuous learning help staff and faculty build meaningful careers while delivering results. Growth opportunities, recognition, and supportive pathways for advancement help us retain talent, reduce voluntary turnover, and sustain the institutional knowledge that drives excellence. Because when a workplace is inclusive and purposeful, people thrive. 

That is the NorQuest experience. 

Elevate our profile and influence by building high-value, multi-year partnerships and demonstrating how NorQuest meets the needs of the communities, industries, and sectors we serve.

3.1 Achieve learner and employer net-promoter scores that increase annually.

3.2 Increase direct economic value of work-integrated learning by 15%.

3.1 Establish new strategically aligned industry, community, and Indigenous partnerships with potential for transformative opportunities and collaboration. 

3.2 Modernize our brand to boldly tell our story and amplify NorQuest’s distinctiveness without sacrificing who we are at the core while strengthening connections with learners, partners, and communities.

3.3 Build new relationships with other post-secondaries and K-12 education providers to expand and promote pathway opportunities for learners. 

NorQuest is where ambition turns into action—linking students, communities, and industries to build Alberta’s future. When we talk about connection, we are not just describing a feeling; we are defining a force that drives tangible change. Connection at NorQuest is the engine that supports commerce, uplifts students, and delivers economic impact. Connection powers partnerships that bridge vision and achievement. 

We purposefully collaborate with community partners, employers, Indigenous leaders and communities, K-12 schools, other post secondaries, and government to strengthen Alberta’s workforce and accelerate community impact. These partnerships are core economic infrastructure for both the college and Alberta. 

This commitment requires us to work closely with employers, anticipating the need for specific skills, co-designing programs, and developing talent that is ready to contribute immediately to the province’s labour force.

Work-integrated learning is a robust driver of that value. It connects students with paid experience, supports workforce productivity, and enables employers to grow with confidence. These partnerships drive innovation, reduce skills gaps, and translate education directly into economic outcomes. 

Strong pathways also expand opportunity at NorQuest. 

We build durable, multi-year partnerships with K–12 schools and postsecondary institutions to create clear, supported routes into education, employment, and further learning. From early campus exposure and dual-credit opportunities to seamless transfer agreements, we shorten the time between a student’s dreams and their fruition. These early connections also allow us to reinforce a parity of esteem by demonstrating that a college education offers a clear path to a rewarding career.   

Our collaborations are informed by labour-market intelligence, applied research, and a deep understanding of Alberta’s priority sectors. We design education that responds to emerging industries, evolving technologies, and the future of work—ensuring students and employers alike are prepared for what’s next. In this way, NorQuest acts as both a partner and a problem-solver for the province. 

And as our role evolves, so does our story. NorQuest is modernizing its brand to reflect who we are today: a labour-market leader, an economic partner, and a college that delivers measurable value. We are proud to share that narrative boldly and confidently.

We are a strategic partner in Alberta’s growth. We are the nexus where industry demands and future-ready skills converge. And we endeavour to be the most workforce-aligned postsecondary institution in the province. 

We are NorQuest College.

Diversify revenue and grow funding streams that contribute to long-term financial stability.

4.1 Increase alternative revenue to $26.8 million annually by 2029–30, consisting of: 

• $10.3M from sales of services and products

• $6.6M from donations and contributions 

• $5.3M from research  

• $4.6M from investment income 

4.1 Launch a Comprehensive Fundraising Campaign to secure funding for the Career Skills Centre’s capital build, program development, learner support, and teaching excellence. 

4.2 Expand and diversify alternative revenue streams, launch new lines of business, and increase global market presence to create opportunities that drive innovation and ensure long-term financial sustainability.

Financial stability is what allows NorQuest to operate with confidence. It empowers us to invest in new ideas, respond to labour-market shifts, and deliver lasting value for students, employers, and Alberta’s economy. Our approach is deliberate, diversified, and future-looking—all in service of having the resources to enable innovation and achieve results.

We will grow alternative revenue through clearly defined and complementary streams. This includes revenue from products and services, philanthropic donations, applied research and grants, and investment income. Each stream is aligned to our purpose and designed to support long-term stability, institutional agility, and growth at scale.

Fundraising is a key strategic priority as we look to support campus expansion and our next phase of learner growth. This will include securing capital funding for the Career Skills Centre, our flagship investment in Alberta’s future workforce. This campaign will engage donors, partners, alumni, and the broader community in building a facility that expands access to in-demand programs, strengthens the Downtown Education District, and significantly increases NorQuest’s economic impact. Alongside other college fundraising campaigns, which include 1000 Women, Shine, NorQuest Luminaries, and corporate sponsorship, this suite of endeavours will ensure momentum and impact.

We are also enhancing our global market presence to identify new opportunities. International education and partnerships are an important way we can create pathways for innovation, new business models, and diversified revenue. By targeting established and emerging markets, NorQuest will extend its reach while reinforcing our reputation for workforce-relevant, inclusive education.

Working with employers, government, and community partners to address real-world challenges, we aim to attract external funding, generate new services, and translate NorQuest expertise into Alberta impact.

By setting clear targets, expanding funding streams, and engaging partners with purpose, NorQuest is building the financial capacity required to deliver sustainable results.

Expand our campus to provide future-ready learning opportunities and leverage technology, data, and strategic investments to increase efficiency and optimization.

5.1 The Career Skills Centre is completed on schedule and on budget.

5.2 88% of employees agree that they have the technology to meet the needs of the people they serve. 

5.1 Build the new Career Skills Centre and realize strategic campus growth to support student success and campus life, contribute to the revitalization of Edmonton’s downtown and fuel Alberta’s growing economy.  

5.2 Optimize systems, leverage technology, and integrate artificial intelligence to enhance efficiency and service delivery across the college. 

At NorQuest, transformation begins with a foundation for excellence—one where every initiative can advance with strength, precision, and meaningful results. By equipping our students, staff, and faculty with purpose-built environments, modern technology, and data-driven intelligence, we create the conditions for everyone to succeed. It’s about being adaptable with facilities, services and systems that enhance operational excellence and amplify our efforts.

Central to this ambition is expanding NorQuest’s physical footprint. Additional campus space will enable the college to serve more learners through career-focused education and applied learning, without compromising the quality of the student experience. A larger NorQuest presence will reinforce our role in downtown vibrancy, broaden access to high-growth programs, increase industry and community connections, and meaningfully boost the college’s economic impact.  

Alongside our pursuit of physical expansion, NorQuest is modernizing the systems that power our work. 

We are investing in enterprise-wide system renewal—including analytics, optimization and AI-enabled operations—to improve efficiency, reliability, and insight across the college. Integrated digital platforms will simplify processes and allow our people to focus on high-value work.

Data and predictive analytics will guide smarter decisions. From enrolment planning and student support to workforce forecasting and resource allocation, NorQuest will anticipate needs, manage risk, and continuously improve performance. AI-enabled tools will further enhance service delivery, operational responsiveness, and institutional agility.

At NorQuest, we know operational excellence is a deliberate choice. It requires clear accountability, integrated systems, and continuous improvement, helping ensure we remain adaptable in the face of change. Combined, these investments position us to grow at the pace of Alberta.

Ultimately, it’s about transformation with intent: Building the capacity to serve more students, support more employers, and deliver even greater value to students and the region.